TOP SEO ranking factor to rank in Google #seo #passive #invest
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How to rank high on Google
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1. Target reasonable keywords
First and foremost, you need to know what you want to rank for. And of course, you want to rank for terms that your ideal customers are plugging into the search box. These are keywords, and you’ll need keyword research tools to identify what’s reasonable for you to rank for.
how to use google ads - wordstream's free keyword tool
Try out WordStream’s Free Keyword Tool
Here are the factors involved in identifying the best keywords to target for ranking on Google:
Volume: How many times a month the term is searched.
Competition: How difficult it is to rank for that keyword.
Your domain authority: Domain authority impacts how easy it will be for you to rank for keywords. If your site has been around for a while and you’ve been publishing quality content for that time, it will be easier.
Relevance: No point in ranking for a keyword that isn’t going to bring qualified traffic to your site.
✅ Pro tip
If you’re just starting out with your SEO strategy, your best bet is to start with low volume, low competition keywords so you can gain traction, and then build up over time. What constitutes “low” will depend on your industry, but keywords in the 90-400 range might be reasonable to start.
2. Check the keyword intent
In general, there are four main types of keyword intent: informational, commercial, transactional, and navigational. Now for SEO, you’re primarily looking at informational intent keywords. But even within your informational intent keywords, you need to drill down into exactly what kind of information the person is seeking when they search that keyword.
For example, I have some screenshots I’ve accumulated of cool websites and features and was looking for a keyword to target with it. I found the keyword website ideas, saw that it had a search volume of 2900, and thought 😍 perfect. But when I Googled it, I could see that results were not for businesses looking for ideas for their websites, but rather for side hustlers seeking their next idea or beginner developers looking for their next project.
how to rank higher on google - serp example
If I target that keyword with my website screenshots, it’s not going to rank. But if I target it for “website design ideas,” now that’s another story.
3. Write long-form content about it
The key to ranking high on Google? In-depth, long-form content on the keyword you’re targeting. Now this is most apparent with blog posts, but you can do this for landing pages as well.
For example, our free Website Grader landing page ranks on page one for the keyword “website grader.” On initial glance, it may look like it doesn’t have much content. But scroll down below the fold and you’ll find a treasure trove of words in the form of FAQs.
how to rank higher on google - example of long-form content as FAQs
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